Examination of all things business, PPC, marketing, leadership, social media, and more.
If you spent much time online last month, you probably saw a few mentions of the new docu-drama from Netflix called The Social Dilemma. If you’re a Netflix subscriber, you may have already watched it. It is an interesting and compelling exposé on the ways that “Big Tech” has leveraged psychology, neuroscience, and behavioral economics to increase their market share within The Attention Economy. If you’re a marketer, and particularly if you’ve been active in the world of digital marketing within the last half-decade, you likely weren’t surprised by any of the content or information revealed in The Social Dilemma. … Continue reading SIGNING OFF