Emma Franks

Emma Franks

Resume & Portfolio

Professional Experience

Hanapin Marketing, Bloomington, IN

Sr. Paid Social Account Manager (Remote)

Sr. Account Manager (Remote)

Account Manager

Production Associate

January 2019 – Present

October 2018 – January 2019

October 2016 – October 2018

October 2015 – October 2016

  • Directed a roster of 3-5 enterprise account teams and managed a portfolio of over $3M annual digital ad spend on PPC advertising platforms, including Google Ads (AdWords), Facebook Ads, LinkedIn Ads, Microsoft Advertising (Bing Ads), Twitter Ads, Pinterest Ads, Quora Ads, and Spotify Ad Studio
  • Drafted, pitched, and executed 30+ digital marketing strategies to successfully leverage new technology, increase digital engagement, and drive revenue for client organizations, resulting in client retention and organic growth rates that consistently exceeded company targets
  • Led a team charged with developing, documenting, and implementing an agency-wide quality assurance process to eliminate controllable client church, and established new reporting processes to increase production efficiency by over 50%
  • Contributed thought-leadership to the digital marketing industry by authoring two whitepapers, hosting 10 webinars, publishing 34 articles on digital marketing topics to the PPC Hero, Instapage, and AdStage blogs, and making guest appearances on 3 episodes of The PPC Show podcast.                                                      

Pro-Bono Digital Marketing Consultations

Collaborated with team to oversee compilation and aesthetic revision of donor handbook for My Sister’s Closet

January 2019

Crafted tactical and strategic digital media recommendations, including Google Ad Grants opportunities, for local and international non-profit organizations including:

  • Island Ark Project
  • Riley Children’s Foundation
  • Monroe County YMCA

January 2019

July 2018

August 2017

Industry Speaking Engagements

Utah DMC

SEMPO Cities Louisville

PubCon Florida

HeroConf London

“Cross Channel Tactics for B2B Marketers”

“How To Get The Most Out of Google Tag Manager”

“Utilizing Google Tag Manager: Beyond the Basics”

“Turning the Tables on YouTube Audiences”

November 2019

October 2019

March 2019

October 2017


Hanapin Marketing, Bloomington, IN

L.O.V.E. (“Lives Our Values Everyday”) Award

Employee of the Month Award

Employee of the Month Award

L.O.V.E. (“Lives Our Values Everyday”) Award

September 2019

August 2018

July 2017

March 2016


Kelley School of Business at Indiana University, Bloomington, IN

Master of Business Administration Degree

Master of Science Degree in Marketing

Anticipated: December 2020

Anticipated: May 2021

Brigham Young University, Provo, UT

Bachelor of Arts Degree in Economics, International Development Minor

Awarded: June 2015

Technical Skills & Certifications


Google Ads (Expires: November 2020)

Google Analytics (Expires: November 2020)

Microsoft Ads (Expires: March 2020)

Facebook Planner (Expires: March 2020)

Digital Marketing Skills

Paid Search Marketing (SEM)

Social Media Marketing

Salesforce Ad Studio

Content Writing

Other Skills

MS Excel/Google Sheets

MS Word/Google Docs

MS PowerPoint/Google Slides


Selected Portfolio