Emma Franks
Resume & Portfolio
Professional Experience
Hanapin Marketing, Bloomington, IN
Sr. Paid Social Account Manager (Remote)
Sr. Account Manager (Remote)
Account Manager
Production Associate
January 2019 – Present
October 2018 – January 2019
October 2016 – October 2018
October 2015 – October 2016
- Directed a roster of 3-5 enterprise account teams and managed a portfolio of over $3M annual digital ad spend on PPC advertising platforms, including Google Ads (AdWords), Facebook Ads, LinkedIn Ads, Microsoft Advertising (Bing Ads), Twitter Ads, Pinterest Ads, Quora Ads, and Spotify Ad Studio
- Drafted, pitched, and executed 30+ digital marketing strategies to successfully leverage new technology, increase digital engagement, and drive revenue for client organizations, resulting in client retention and organic growth rates that consistently exceeded company targets
- Led a team charged with developing, documenting, and implementing an agency-wide quality assurance process to eliminate controllable client church, and established new reporting processes to increase production efficiency by over 50%
- Contributed thought-leadership to the digital marketing industry by authoring two whitepapers, hosting 10 webinars, publishing 34 articles on digital marketing topics to the PPC Hero, Instapage, and AdStage blogs, and making guest appearances on 3 episodes of The PPC Show podcast.
Pro-Bono Digital Marketing Consultations
Collaborated with team to oversee compilation and aesthetic revision of donor handbook for My Sister’s Closet
January 2019
Crafted tactical and strategic digital media recommendations, including Google Ad Grants opportunities, for local and international non-profit organizations including:
- Island Ark Project
- Riley Children’s Foundation
- Monroe County YMCA
January 2019
July 2018
August 2017
Industry Speaking Engagements
Utah DMC
SEMPO Cities Louisville
PubCon Florida
HeroConf London
“Cross Channel Tactics for B2B Marketers”
“How To Get The Most Out of Google Tag Manager”
“Utilizing Google Tag Manager: Beyond the Basics”
“Turning the Tables on YouTube Audiences”
November 2019
October 2019
March 2019
October 2017
Recognitions
Hanapin Marketing, Bloomington, IN
L.O.V.E. (“Lives Our Values Everyday”) Award
Employee of the Month Award
Employee of the Month Award
L.O.V.E. (“Lives Our Values Everyday”) Award
September 2019
August 2018
July 2017
March 2016
Education
Kelley School of Business at Indiana University, Bloomington, IN
Master of Business Administration Degree
Master of Science Degree in Marketing
Anticipated: December 2020
Anticipated: May 2021
Brigham Young University, Provo, UT
Bachelor of Arts Degree in Economics, International Development Minor
Awarded: June 2015
Technical Skills & Certifications
Certifications
Google Ads (Expires: November 2020)
Google Analytics (Expires: November 2020)
Microsoft Ads (Expires: March 2020)
Facebook Planner (Expires: March 2020)
Digital Marketing Skills
Paid Search Marketing (SEM)
Social Media Marketing
Salesforce Ad Studio
Content Writing
Other Skills
MS Excel/Google Sheets
MS Word/Google Docs
MS PowerPoint/Google Slides
WordPress
Selected Portfolio
Lean Six Sigma for Digital Marketing Managers on PPC Hero
#Ham4PPC: A Tribute to Digital Marketing on PPC Hero
PPC Divination: Forecasting Uncertainty in Excel on PPC Hero
